Convenience store chain Cumberland Farms has done a deal with the Boston Red Sox to become the team’s official convenience store, the company said on Monday.
Canton, Mass.-based Cumberland Farms declined to disclose how much the sponsorship deal is worth to the Red Sox.
With the new sponsorship, Cumberland Farms customers will soon see the Red Sox logo on drink cups and elsewhere in the convenience stores and game attendees at Fenway Park will see a new electronic Cumberland Farms sign in the right field roof area.
There will also be Cumberland Farms announcements on the “Jumbotron” screen at Fenway.
Cumberland Farms says that it plans to share game tickets and other benefits of the sponsorship with its employees.
Source: bizjournals.com
Canton, Mass.-based Cumberland Farms declined to disclose how much the sponsorship deal is worth to the Red Sox.
With the new sponsorship, Cumberland Farms customers will soon see the Red Sox logo on drink cups and elsewhere in the convenience stores and game attendees at Fenway Park will see a new electronic Cumberland Farms sign in the right field roof area.
There will also be Cumberland Farms announcements on the “Jumbotron” screen at Fenway.
Cumberland Farms says that it plans to share game tickets and other benefits of the sponsorship with its employees.
Source: bizjournals.com
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